Healthy Ireland: Resilience and Wellbeing ‘Keep Well’ Campaign

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We are pleased to share the next phase of the Healthy Ireland Resilience and Wellbeing campaign. Attached is a press release following the launch this morning (29th October) by An Taoiseach and also an overview of the campaign.

KEEP WELL – Campaign Overview FOR ALL

Resilience and Wellbeing campaign – Final Release – 29 October 2020

The Government Plan for Living with COVID-19 – Resilience and Recovery 2020-2021 highlights the important role that individual and community resilience will play in contributing to our ongoing response to COVID-19. The launch today is a call to action to everyone across our society. It is an invitation to individuals, communities, voluntary groups, sporting organisations, those involved in creativity and the arts, local heritage and history, businesses, as well as local and national government to find ways to support everyone to discover new activities and routines that will do us good.

The “Keep Well” campaign will show people of all ages how to mind their own physical and mental health and wellbeing by adding healthy and helpful habits to their daily and weekly routines.

The Healthy Ireland “Keep Well” campaign will provide guidelines, information, and tips on things to help all to keep well through the coming months.

This Resilience and Wellbeing information is being added on www.gov.ie/healthyireland and under the following sections: Staying Active, Keeping Connected, Switching Off, Eating Well, and Minding Your Mood.

Today’s announcement also includes an allocation of funding from Sláintecare to support a number of initiatives through the Healthy Ireland Fund. These are summarised in the attached release and will aim to help build Resilience and Wellbeing among communities. These will be rolled out over the coming months, and indeed some of you will be involved in the initiatives.

The national campaign, which will unfold over the coming weeks across different advertising channels, and will be supported at a local level. Local Authority and Healthy Ireland /Healthy City and County colleagues are updating and linking Local Authority websites with information about local resources and initiatives and adding some of the campaign imagery. You can connect in with your local authority colleagues and ensure that local wellbeing initiatives and programmes are updated as these unfold.

Thanks in advance for your support

Healthy Ireland

An Roinn Sláinte

Department of Health

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