START Campaign from SafeFood

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START is a public health campaign from safefood, the Departments of Health in Northern Ireland and the Republic of Ireland, Healthy Ireland, the Health Service Executive and the Public Health Agency.


‘Let’s go easy on the treats’

Parents and guardians told us they know their children are having more treats and they want advice for talking about it and giving children less treats. ‘Let’s go easy on the treats’ encourages parents and guardians to keep treats to small amounts and not every day, and we’re offering lots of tips at makeastart.ie


Useful resources

There are a range of START campaign resources on our dedicated START partner page.

This includes advice from experts, healthy snack options, and a suite of social media assets.

START information leaflets and posters, as well as other healthy eating resources such as recipes and meal plans, can be accessed here.


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