The Green Ribbon Campaign is Shine’s largest and most high-profile annual campaign. It is a key opportunity for us to lead the way on stigma reduction around mental illness in Ireland. More than a campaign, we are working to develop it as a social movement that highlights our shared responsibility to destigmatise mental health and foster a more compassionate and supportive society.

While the campaign runs throughout the year, we have designated September as the focus month for campaign awareness-raising events and activities. We promote the wearing of the green ribbon, a symbol of solidarity, encouraging us all to engage in open conversations and break down the barriers surrounding mental illness.

Full details here: https://www.shine.ie/advocacy/green-ribbon-campaign

NEW: Green Ribbon Conversation Pack

Our new Green Ribbon Conversation Pack is now available to download.

Designed for workplaces, colleges, community groups, organisations, friends and families, it provides practical resources to help people start meaningful conversations about mental health.

It includes Shine Ambassador stories and videos, conversation starters, guidance on supportive language and listening, and ideas for creating safe and meaningful conversations.

Download the Conversation Pack here